Partial Least Squares Path Modeling: Introduction and Application

hosted by PLS School

University of Twente, U Parkhotel

Start: 12 Dec 2019

End: 13 Dec 2019

  • Jörg Henseler

    Jörg Henseler is a Full Professor of Product-Market Relations in the Department of Design, Production and Management at the Faculty of Engineering Technology, University of Twente, The Netherlands. Moreover, he is Visiting Professor at Nova Information Management School, Universidade Nova de Lisboa, Portugal; Distinguished Invited Professor at the Facultad de Ciencias Económicas y Empresariales, Universidad de Sevilla, Spain; and Chair of the Scientific Advisory Board of ADANCO. His research interests include the development and application of PLS path modeling, design and brand management, services marketing, and innovation management. His research has been published in scholarly journals such as Computational Statistics & Data Analysis, European Journal of Information Systems, Industrial Management & Data Systems, Industrial Marketing Management, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Journal of Supply Chain Management, Journal of the Academy of Marketing Science, MIS Quarterly, Organizational Research Methods, Packaging Technology and Science, Quality & Quantity, and Structural Equation Modeling-An Interdisciplinary Journal. He is an Editor of the Handbook of Partial Least Squares (published by Springer). Jörg can be contacted at

  • Florian Schuberth

    Florian Schuberth is an Assistant Professor at the Chair of Product-Market Relations of the University of Twente, the Netherlands. He obtained his Ph.D. in Econometrics at the Faculty of Business Management and Economics of the University of Würzburg, Germany. His main research interests lie in Structural Equation Modeling, in particular in composite-based estimators and their enhancement. He is a co-inventor of confirmatory composite analysis. Florian has published his work in various journals such as Behaviormetrika, Frontiers in PsychologyInternet Research, Information & Management, Quality & Quantity, and Journal of Business Research. Moreover, he presented his work at different conferences, e.g., the International Conference on Computational Statistics. Florian can be contacted at

Short event description

This seminar provides a profound introduction to partial least squares path modeling. It covers traditional PLS, PLSc, goodness-of-fit, inference statistics (bootstrap), and model assessment.


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