New Developments in PLS Path Modeling: Advanced Course

hosted by PLS School

University of Twente, The Gallery

Start: Thursday, 06 Feb 2020 09:30

End: Friday, 07 Feb 2020 16:30

  • Jörg Henseler

    Jörg Henseler is a Full Professor of Product-Market Relations and heads the Department of Design, Production and Management at the Faculty of Engineering Technology, University of Twente, The Netherlands. Moreover, he is Visiting Professor at Nova Information Management School, Universidade Nova de Lisboa, Portugal; Distinguished Invited Professor at the Facultad de Ciencias Económicas y Empresariales, Universidad de Sevilla, Spain; and Chair of the Scientific Advisory Board of ADANCO. His research interests include the development and application of PLS path modeling, design and brand management, services marketing, and innovation management. His research has been published in scholarly journals such as Computational Statistics & Data Analysis, European Journal of Information Systems, International Journal of Research in Marketing, Journal of Supply Chain Management, Journal of the Academy of Marketing Science, MIS Quarterly, Organizational Research Methods, and Structural Equation Modeling-An Interdisciplinary Journal. He is an Editor of the Handbook of Partial Least Squares (published by Springer). Jörg can be contacted at

  • Florian Schuberth

    Florian Schuberth is an Assistant Professor at the Chair of Product-Market Relations of the University of Twente, the Netherlands. He obtained his Ph.D. in Econometrics at the Faculty of Business Management and Economics of the University of Würzburg, Germany. His main research interests lie in Structural Equation Modeling, in particular in composite-based estimators and their enhancement. He is a co-inventor of confirmatory composite analysis. Florian has published his work in various journals such as Behaviormetrika, Frontiers in PsychologyInternet Research, Information & Management, Quality & Quantity, and Journal of Business Research. Moreover, he presented his work at different conferences, e.g., the International Conference on Computational Statistics. Florian can be contacted at

Short event description

This seminar covers recent developments in PLS path modeling, such as composites/emergent variables, PLSc, goodness-of-fit, identification, nonlinear effects, and discusses points of critique.


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